COPY CARRIN

For German Design Consulting GmbH, I was engaged to revise and improve the English version of the website, leading to rewrites and updates to the navigation structure, which were later applied to the German version as well.

Also at Wellspect HealthCare, I worked a lot with internal communication to strengthen employer branding. In this internal safety campaign, we chose to emphasize care and compassion over rigid rule enforcement at our production sites. The campaign scope included the conceptual idea, logotype, templates and messages, which are now used in posters, stickers and presentations.

Following the reorganization of Gunnebo, the company’s new vision, mission, goals, core values, business idea, and new business areas needed to be communicated clearly to all employees within the Group. While working at Cordovan, I was tasked with ensuring that this message was consistently conveyed throughout the global organization. This resulted in the production of an internal presentation video, an informative booklet, and workshop materials with exercises for educational purposes.

The DIHM campaign presented quite a challenge – but the budget was huge, and so was the success! Together with my colleagues at Speak, we had to find a way to communicate that students no longer had to complete all four semesters within a two-year period to earn the DIHM exam at business school IHM. Instead, they could study one semester at a time—though, of course, we still needed to encourage them to complete all four.

This led to our ‘Chocolate Campaign,’ which included ads in daily newspapers and business magazines, web banners on relevant business sites, a campaign site on ihm.se, and a mini brochure for direct mail or giveaways. We also created give-away chocolate campaign boxes (action marketing) and commercial radio spots. Additionally, postcards were distributed through a restaurant network in major cities, and a teaser film was shown at key city airports

The message translates: “One will tease you taste buds, four will get you the degree.”

In 2008, the head of Ericsson’s Media Business Unit was desperate to help the organization understand the growing potential of social media and its future impact. Our team at Speak promised to assist and spent the Christmas holidays gathering data. The resulting film became very popular, welcoming all visitors to the reception of Ericsson’s headquarters for several years.

The Chalmers Student Union needed a graphic profile and a more user-friendly website,  that provided easy access with minimal clicks. We developed a new graphic identity, communicated through a manual, and applied it to a completely redesigned website, tailored for students and presented from their perspective.

At Speak, we were tasked with communicating to Ericsson’s sales organization in a simple manner that, with a specific (yet very complex) server configuration, clients could achieve seamless migration and/or upgrades. The content needed to present and explain all the technical details, as well as highlight the benefits of the migration.

We decided to create a simple ‘test’ in the form of a navigator tool to equip the sales reps with the necessary arguments and information when interacting with customers. (This was quite innovative at the time—around 2007.)

With the message ‘Maximize your investment’ communicated through a campaign site, a brochure, banners in business magazines, and invitations, we succeeded in getting the sales organization on board, which in turn helped engage potential customers.

Even the greatest ideas need a little help along the way. This film was produced by Stark to underline how Teknikföretagen supports the innovative spirit of the Swedish industry. It was awarded a Gold trophy at the World Media Festivals in 2013.

After writing about Peugeot for years, the opportunity arose to switch to Saab, ahead of the launch of a new model (Saab 9-5 Wagon). This allowed me to visit the manufacturing site and speak directly with the designers and car makers before creating content for brochures, instructional DVD and more.